So I’m browsing projects on the Kickstarter website, or maybe I’ve heard about your page somehow and I’ve decided to check it out! Either way, I’ve landed on YOUR Kickstarter page. So now what?
We’re all busy people, I know I am, which means you have to get me interested, and ultimately get me to support your project in a very short period of time! But how do you do this? Here are a couple crucial things to think about:
As soon as the page loads, before anything else, the graphics are the first thing anybody notices! Not having great graphics doesn’t necessarily mean I’ll click away, but why miss this opportunity.
And the truth is, even if I am only moderately interested in the game or concept, if the graphics are incredible this may be enough to keep me reading the content and possibly find something about the project that really interests me.
Spend a little money and pay a graphic designer to produce some high quality graphics that pop off the page.
I’ve already written a lot about what a backer wants to see, as far as the project creator, in the page above called The Project Creator. Here are a few other things that are absolutely necessary in the video.
The video should be around two and a half minutes – give or go thirty seconds – which is not long! But the most effective ones must pack a lot on content into this short period of time. Here is a list of some things to consider.
Communicate Your Passion
If you haven’t noticed, this is the third time I’ve discussed this point. That’s because this is very important! Let shine your enthusiasm and passion for your KS project. If you want me to get excited about this project, you should be excited too. This may not only translate into convincing me to become a backer, but will give me reason to tell my friends as well.
If you’ve been a part of the KS community for longer than a few days you will probably have heard this point already. So much so that most people let it pass in one ear and out the other. But the truth is, I have decided not to back a number of KS projects simply because I didn’t feel like the project creator was very passionate about their idea.